HELPING LOCAL GOVERNMENTS CONSISTENTLY ENGAGE WITH THEIR CITIZENS
When it comes to successful video marketing it all comes down to how well you can connect with your target audience. We recognize that and also recognized that too many municipalities were struggling to bridge that gap. Taking our years of experience in the corporate video marketing industry, we created a video marketing service that helped municipalities use custom and effective videos to consistently communicate with their citizens. There are a couple of reasons why we are currently the best. We make videos that their citizens want with the messages and points that the municipality needs to communicate. We do this by constantly analyzing popular local and national trends to get a read on what video styles are the viewers used to and engaging with. We then create videos that have similar styles of these most popular pages and blogs across the country and make those available for local government. This way, your citizens can watch your messaging in a way that they are used to and comfortable with. This style is done consistently to promote ongoing conversation is what separates us from our competitors and way we have the highest performing organic metrics per capita in the entire country.
Areas of use
There are many ways in which a municipality can use the power of video and we love working with cities to creatively accomplish their goals through strategic and effective custom videos. There are however four main areas in which we have seen the most benefit for both the municipality and the citizens. These four are listed below with examples.
Using videos a municipality can go deeper into how a department works and what they are doing in the city. This video showcased the K-9 Unit, what the dogs could do and who they are.
WANNA SEE THE RESULTS?
GREAT, BECAUSE WE WANT TO SHOW THEM OFF!
The below metrics are based on a 10-month video marketing campaign with a four videos a month schedule. This case study was done in a city with a population of 60,000. Hover over the boxes below to check the results out!
*We have the highest organic engagement metrics for municipalities in the country.
HOW WE DO IT
Using our knowledge of social media trends and platforms, we craft video content that engages viewers and produces results for local governments. These results include fewer complaint calls, greater website traffic, an increase in internal morale, and broader support of government initiatives in the community. Here's our process.
How can we help you?
Please reach out to us and let us know how we can serve you and your citizens. We'd be thrilled to talk with you about how we can create the videos you want within the budget you need!