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PROGRAMS AND SERVICES
One of the most important relationships for a municipality is with its businesses. 85% of a community's growth comes from their existing businesses, and communities must focus on providing the infrastructure and eco-system necessary to support the growth and expansion of these businesses.
A video or a series of videos that highlight your local companies can be very powerful on multiple levels. It will strengthen your relationship with your existing companies, increase positive community moral by showcasing the unique companies in their community, attract more businesses to move to your community by showcasing a healthy relationship between the private sector and local government.
WHY I SERVE
The humanization of your government officials is a crucial component of a successful marketing strategy for local municipalities.
Citizens don’t take the time to get to know their local officials and local officials don’t have the time to meet with every citizen.
Using videos, municipalities can proactively bridge this gap between city and citizen by giving a behind the curtains view into the lives, passions, motives, and visions of local officials.
This strategy is not about getting people to agree with the same issues or solutions but for the citizens to understand that their representatives are human, they care for their community, and they serve because they want to make a positive impact.
Recruitment and retention is a vital part of sustainability, growth, and ultimately success. In this thriving economy, it is especially crucial that we approach recruiting with a strategy and a specific game plan to be able to attract the right people.
This video increased our client's recruitment applications by 642.31% in one week. Going from 26 applicants during their 2017 recruitment cycle to 167 applicants in their 2018 cycle.
PARKS AND REC
Quality of life is a huge factor in many private and public decisions. Therefore being able to showcase the natural assets that a community has can be vital when trying to recruit top executives, relocate a business, or increase residential development. Highlighting parks and recreation can go a long way on many different levels. How could it benefit your community?